Plain-English advice on your Google Ads

Built for small businesses spending $1,000 to $5,000 a month, who never signed up to learn advertising jargon.

The problem

Google has made your advertising account harder to see into, not easier. Smart Campaigns and Performance Max decide where your money goes, and the reports do not really tell you why. Most small business owners set it up once and then have no idea what is happening to their budget.

Google's own advice inside the account is free and useful, but Google earns money when you spend more. It will not tell you to spend less.

What we do

We connect to your Google Ads account, read it, and tell you in ordinary words what is going on. Every finding comes with the amount of money attached to it and what to do next.

• Sales being counted twice, so your real cost per customer is wrong
• Searches you are paying for that were never going to buy anything
• Money going out with nothing coming back
• Ads that have been rejected or that lead to a broken page
• Changes made to your account, including the ones Google made on its own
• Warnings before Google switches something over automatically
• Whether the budget still makes sense for what your business earns

How we work

We never change anything in your account without you pressing a button first, and everything can be undone.

When the numbers are not strong enough to answer a question honestly, we say so instead of guessing. A small account does not produce enough sales to prove everything, and we would rather tell you that than make something up.

Where we are

Being built now. If you spend on Google Ads and want to try an early version, email us.